Branding

\’bran-ding’\ noun:
the promotion of a product or service by identifying it with a particular symbol of established ownership and intended public image

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Image

\’i-mij’\ noun: a popular conception or idea (as of a faction, person, institution, company, or nation), which represents the ideals and overarching intents of that entity. A symbol.

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Bold

\’bōld’\ adj:
standing out prominently amongst other comparable entities

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Recognition

\’re-kig-‘ni-shən’\ noun:
special notice or attention given to an entity that stands above others

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